In the heart of El Paso, Java Cafe has become more than a coffee shop; it’s a gathering place built on history, creativity, and a sense of community. Java was founded in 2019 by owner Brandi Montalbano. Brandi grew up in the area, but didn’t ever plan on starting a coffee shop. However, when she learned about a local coffee shop closing, she knew she had to step in to keep one alive in El Paso. When asked about the design of Java, she explained that the history of the building was one of her biggest inspirations. During renovations, Brandi discovered many of the paintings still displayed in the shop today and even added some of her own artwork.
Before starting Java, Brandi admitted she didn’t know much about coffee, but now she creates most of the recipes herself. She is especially proud of Java’s breakfast menu, which features unique ingredients not often found in other small coffee shops. “Pumpkin is huge for fall,” Brandi says, noting that Java plans to add back popular seasonal drinks such as pumpkin, brown butter toffee, and other fall-inspired flavors.
Running a small business in today’s economy isn’t easy. When asked about challenges, Brandi explains, “The fluctuating prices make business difficult.” Tariffs and weather in coffee-producing regions can heavily influence prices. Even basic items, like foil, have sharply increased, leaving Java with no choice but to raise its own prices. On top of that, manufacturers often keep costs high even when production is cheaper, since they expect prices to spike again.
When asked about the pros and cons of running a business in a small town, Brandi says it’s “very interesting” and comes with benefits and challenges. One major benefit is the sense of community that comes with working in a small town. “It’s nice not working in the corporate world,” she explains. However, she admits that in a small town, whenever there’s drama there’s no way to escape it.
As for the future, Brandi says Java is open to expansion, possibly in Chenoa or Bloomington. “If we found the right place, we would open another shop,” she explains. They are currently considering a shop in Chenoa, but because it’s another small town, they are hesitant to add on there. Bloomington is also an option, though finding a property in its price range has been a challenge. Ultimately, Brandi hopes to purchase her own shop rather than rent, giving her the creative freedom she values most in running Java.
Despite the challenges of rising costs and the uncertainty of expansion, Brandi remains committed to growing Java while keeping its small-town charm. Her passion for creativity, community, and quality continues to drive the shop forward, making Java not only a place to grab a drink but also a cherished spot that reflects the heart of El Paso.
